For Professional Sports Teams

Give Your Mascot a Mission

Home Field Conservation Group connects professional sports teams with conservation projects that protect the real species and habitats represented by their mascots. By working with experienced conservation organizations, teams can fund meaningful habitat protection and restoration while giving fans a lasting way to participate in wildlife conservation.

Bring Your Mascot to Life See How It Works
The Idea

More Than a Symbol

Mascots are some of the most recognizable symbols in sports. They inspire loyalty, represent local identity, and connect generations of fans. We believe they can also become powerful ambassadors for wildlife conservation.

Home Field Conservation Group helps teams turn that connection into action by supporting projects for the species their mascots represent. A team named after a bear could help restore bear habitat. A team represented by a panther could support wildlife corridors. A team associated with a bird of prey could help protect nesting and hunting grounds.

Each partnership connects a familiar sports identity with a real conservation need.

How It Works

From Team Identity to Conservation Impact

1

Identify the connection

We work with the team and qualified conservation partners to identify a species, habitat, or ecological issue that authentically connects to the team's mascot and values.

2

Select the right project

Conservation experts help identify an appropriate project based on ecological need, scientific value, feasibility, and potential for lasting impact.

3

Fund the work

The team provides financial support for activities such as habitat acquisition, ecological restoration, wildlife corridor protection, scientific monitoring, or long-term land management.

4

Invite fans into the story

The partnership creates opportunities for educational content, stadium campaigns, volunteer events, fundraising, merchandise, sponsorships, and regular project updates.

5

Report measurable progress

Conservation partners track and communicate outcomes such as acres protected, habitat restored, native vegetation established, wildlife activity documented, and community members engaged.

Illustrative Project

What Could This Look Like?

Imagine a professional baseball team represented by a bear partnering with a conservation organization to restore degraded land within native black bear habitat.

The project could protect a wildlife corridor, restore forest cover, improve streams, remove invasive plants, and support the long-term health of the surrounding ecosystem. Conservation experts would design and manage the work, while the team would provide funding, visibility, and a platform for public engagement.

Fans could follow the restoration over multiple seasons through wildlife cameras, field updates, player visits, educational programs, limited-edition merchandise, and opportunities to volunteer or contribute.

The mascot would become the beginning of the story. The habitat and wildlife would remain at its center.

A brown bear fishing in a wild Alaskan river
Why Sports?

Teams Have the Power to Bring Conservation to New Audiences

Professional sports teams have passionate communities, trusted local identities, and the ability to make complex issues feel personal. A mascot-linked conservation project gives fans an immediate reason to care. It turns wildlife protection from an abstract environmental issue into a shared effort connected to a team they already love.

For teams, the partnership can create:

  • A distinctive and authentic community-impact initiative
  • Original marketing content
  • New opportunities for fan and player engagement
  • Educational programming for schools and families
  • Purpose-driven sponsorship and merchandise opportunities
  • A visible investment in wildlife and healthy ecosystems
  • A conservation legacy that extends beyond the stadium
Our Conservation Principles

Conservation Without the Fine Print

These projects are additional investments in nature. They are not carbon offsets, pollution credits, or substitutes for reducing a team's operational environmental impact. Participating teams should continue working to reduce emissions, waste, water consumption, and other impacts associated with their operations. A mascot conservation project stands alongside that work as a separate commitment to wildlife and habitat.

Science comes first

Projects should be selected, designed, and implemented with qualified conservation organizations, ecologists, land managers, and local stakeholders.

Wildlife needs determine the work

A team's mascot creates the connection, but ecological need determines where and how the project is carried out.

Claims should be specific and measurable

Partners should communicate what was funded and what was accomplished without making unsupported claims about carbon neutrality or environmental compensation.

Local communities should be respected

Projects should consider landowners, Indigenous communities, rural economies, and other people connected to the landscape.

Conservation requires long-term commitment

Habitat restoration is not a one-season campaign. Projects should include appropriate monitoring, maintenance, and transparent progress reporting.

For Sports Organizations

Turn Team Identity Into Lasting Impact

Your mascot already means something to your fans. Together, we can use that connection to protect the species and landscapes that inspired it.

We work with teams and conservation experts to identify a credible project, define the partnership, coordinate implementation, and create meaningful ways for fans, players, employees, and sponsors to participate.

Whether your organization is interested in a pilot project or a long-term conservation platform, we would welcome the opportunity to explore what your mascot could represent beyond the field.

Start a Conversation
About

Where Conservation Meets Culture

Home Field Conservation Group was created around a simple idea: sports can help make wildlife conservation personal.

Professional teams reach millions of people who may never encounter a traditional conservation campaign. By connecting habitat protection to the mascots and identities fans already care about, we can introduce new audiences, new funding, and new energy to conservation.

The organization was founded by Thomas Schwab, whose background spans sustainable business, agriculture, land-based operations, stakeholder engagement, and commercial leadership. After years of working at the intersection of business development and operational strategy, Thomas earned a master's degree in Sustainability Management to focus his career on using business as a tool for environmental progress.

Home Field Conservation Group is currently developing its partnership model and preparing its first pilot project.

Grassland at golden hour
Contact

Every Mascot Has a Habitat

Whether you represent a sports organization, conservation group, land trust, scientific institution, or potential sponsor, we would like to hear from you.

Let's explore how the power of sports can support meaningful conservation.

This opens your email with the message ready to send to hello@homefieldconservation.com.