Every project is designed and reported with scientific integrity, responsible claims, and a commitment that extends beyond a single season.
These projects are additional investments in nature. They are not carbon offsets, pollution credits, or substitutes for reducing a team's operational environmental impact. Participating teams should continue working to reduce emissions, waste, water consumption, and other impacts associated with their operations. A mascot conservation project stands alongside that work as a separate commitment to wildlife and habitat.
Projects should be selected, designed, and implemented with qualified conservation organizations, ecologists, land managers, and local stakeholders.
A team's mascot creates the connection, but ecological need determines where and how the project is carried out.
Partners should communicate what was funded and what was accomplished without making unsupported claims about carbon neutrality or environmental compensation.
Projects should consider landowners, Indigenous communities, rural economies, and other people connected to the landscape.
Habitat restoration is not a one-season campaign. Projects should include appropriate monitoring, maintenance, and transparent progress reporting.
Read answers to the questions teams and sponsors ask most — from measurement to carbon offsets to how long a partnership lasts.