How It Works

A Repeatable Path From Mascot to Measurable Conservation

Each partnership follows a clear process — and Home Field keeps it organized, connected, and moving forward from first conversation through every season that follows.

The Process

From Team Identity to Conservation Impact

1

Identify the connection

We work with the team and qualified conservation partners to identify a species, habitat, or ecological issue that authentically connects to the team's mascot and values.

2

Select the right project

Conservation experts help identify an appropriate project based on ecological need, scientific value, feasibility, and potential for lasting impact.

3

Fund the work

The team, its corporate sponsors, or both provide financial support for activities such as habitat acquisition, ecological restoration, wildlife corridor protection, scientific monitoring, or long-term land management.

4

Invite fans into the story

The partnership creates opportunities for educational content, stadium campaigns, volunteer events, fundraising, merchandise, sponsorships, and regular project updates.

5

Report measurable progress

Conservation partners track and communicate outcomes such as acres protected, habitat restored, native vegetation established, wildlife activity documented, and community members engaged.

Who Does What

The Role Home Field Plays

Home Field Conservation Group serves as the connection between sports organizations and experienced conservation experts. We shape the opportunity, structure the partnership, coordinate the organizations involved, and maintain the flow of information throughout the project.

Home Field

  • Develops the team relationship
  • Helps structure the partnership
  • Coordinates timelines and communication
  • Maintains the long-term relationship
  • Supports storytelling and engagement

Conservation Experts

  • Determines ecological priorities
  • Designs and implements the work
  • Monitors ecological outcomes
  • Verifies project updates and claims
  • Provides scientific credibility

Sports Organization

  • Funds the project — alone or with its corporate sponsors
  • Provides visibility and reach
  • Engages fans, players, and sponsors
  • Shares progress with its community
  • Builds a conservation legacy

As the work progresses, Home Field turns verified project updates into meaningful opportunities for fan engagement, corporate storytelling, sponsorship, education, and community participation.

Over Time

A Partnership That Grows Over Time

Teams want to know the partnership stays active beyond a single season. Here's how it evolves, with Home Field coordinating at every step.

1

Project development

Identify the mascot connection, conservation need, project scope, and participating organizations.

2

Partnership launch

Announce the project and introduce fans to the species, habitat, and intended work.

3

Implementation

Conservation experts carry out the work while Home Field coordinates communication among the participants.

4

Ongoing engagement

Share field updates, wildlife footage, volunteer opportunities, educational material, player visits, and sponsor activations.

5

Progress reporting

Provide regular updates on project milestones, ecological outcomes, fan participation, and next steps.

Ready to explore

See What a Partnership Could Create

Look at a concrete example and the tangible value a mascot conservation project can deliver for your organization.

View the Partnerships Page